What is GEO? The Power of Generative Engine Optimisation Explained

laptop showing chatgpt, a generative engine

Search marketing is undergoing a seismic shift. As AI becomes more deeply integrated into how users discover content through tools like ChatGPT and Google’s SGE (Search Generative Experience), marketers are now being asked to optimise not just for traditional search engines, but for generative engines too. This new approach has been given the moniker GEO […]