Talent Attraction vs Talent Acquisition: What’s the Difference?
In recruitment, the terms talent attraction and talent acquisition can often be confused with one another. Unsurprisingly, given that they sort of sound the same and neither is super clear on what they do. In practice, they describe two very different parts of the hiring process, and when they’re blurred together or not considered as […]
What Is the Purpose of Job Adverts in 2026?
In a world of AI-driven hiring tools, employer branding campaigns, and always-on social media, it’s reasonable to ask a fundamental question: what is the purpose of job adverts in 2026? Candidates can research companies in seconds. They can watch behind-the-scenes videos, read employee reviews, and connect directly with people who already work there. Against that […]
Lamplighter’s Candidate Marketplace Assessment – January 2026
What December’s slowdown means for hiring and candidate experience Lamplighter Candidate Marketplace is a regular snapshot of the UK hiring landscape. We look at labour market signals and apply candidate experience insight to help organisations understand how their hiring processes may need to adapt. Rather than predicting outcomes, this series focuses on how the market […]
How an SEO Agency in Birmingham Can Boost Your Business for Voice & AI Search
The Next Frontier for the SEO agency in Birmingham Imagine your website as a garden. It may be planted, watered and by all metrics, flourishing! But what happens when the garden gate opens to a new kind of visitor? The way people search is shifting rapidly with the introduction of voice assistants, conversational queries and […]
What is GEO? The Power of Generative Engine Optimisation Explained
Search marketing is undergoing a seismic shift. As AI becomes more deeply integrated into how users discover content through tools like ChatGPT and Google’s SGE (Search Generative Experience), marketers are now being asked to optimise not just for traditional search engines, but for generative engines too. This new approach has been given the moniker GEO […]
7 Recruitment Data Points That Can Transform Your Talent Acquisition Strategy
We often hear of the ways that “data-driven HR” can lead to more effective decisions and better employee lifecycles. Yet, many talent acquisition teams are still struggling to find effective ways to harness the power of the recruitment data at their fingertips. Job adverts go live, applications roll in, interviews are held and hires are […]
How Recruitment Marketing Shapes a Stronger People Strategy
Organisational people strategies are often full of really valuable workstreams focussing on employee development programmes, engagement initiatives, and retention schemes. All of these are, of course, essential to building a culture that employees enjoy working within. But they all share an often overlooked dependency: each can only succeed if the right people are in the […]
8 Common WordPress Problems (and How WordPress Maintenance Services Can Solve Them)
WordPress powers over 40% of websites that are on the internet. It’s flexible, customisable, and serviced by large amounts of helpful apps and plugins which is why so many small businesses use it. But like anything, left unchecked and unmaintained, small issues can turn into major headaches that cost you time, customers, and revenue. That’s […]
Brand for Beginners: A Guide to Powerful Small Business Branding
Branding isn’t just for big corporations with global marketing budgets. Branding your small business can be the difference between being forgettable and being the one that gets the call, the click, or the sale. Done right, small business branding builds as much trust as a larger competitor. It gives your business a clear, confident voice, […]
6 Ways a Birmingham Website Designer Can Set Your Business Up For Success
Starting a new business is never easy and always comes with a long list of tasks and projecets that need to be done properly to ensure longterm success. Building an website and an online presence is often towards the end of the list once all of the other pieces are neatly in place. In today’s […]
