Clear, actionable reporting with Google Analytics and Looker Studio dashboards. Website analytics that gives you the data you need to grow your traffic and business with confidence.
Data doesn’t have to be complicated or scary. At its core, analytics is simply about understanding what’s working for your business online and what isn’t. Whether it’s seeing how many people visit your site, which pages they engage with most, or where you might be losing potential customers, having the right data at your fingertips can make a huge difference.
At Lamplighter Digital, we specialise in website analytics and GA4 setup in Solihull, supporting small businesses with simple, affordable reporting that makes sense. From initial Google Analytics setup to fully customised dashboards in Looker Studio, we’ll make sure you not only track the right data, but also know how to use it to help your business continue to succeed online.
Data & analytics is the process of collecting, reviewing, and understanding the numbers behind your website. Tools like Google Analytics show you how people use your site, where they come from, which pages they visit, and how they convert into enquiries, sales or boost your SEO.
But the numbers alone don’t mean much if you aren’t turning them into action. That’s where our website analytics support packages come in. We help you interpret the stats, find opportunities, and use insights to guide your marketing decisions. For small businesses, this means no more guesswork, just clear, focused information to help you grow.
It’s important to say first off that our Data & Analytics packages are super flexible and can be built entirely to your requirements and budgets; it might also be worth considering that we will activate GA4 for free as part of any of our SEO packages. However, we generally split the options available into three broad tiers.
£750
What you get
GA4 (Google Analytics) setup
GA4 configuration
Up to 3 bespoke reports added to your GA4 property
A training session on how to use GA4 and understand the data
A GA4 guide to refer back to post-training
Quoted Post Discovery Call
What you get
Everything in Essentials
Bespoke Looker Studio dashboards tailored to your goals
Monthly reports delivered to your inbox
Event and conversion tracking
Competitor Tracking
Quoted Post Discovery Call
What you get
Everything in Plus
Conversion funnel analysis
Campaign planning and forecasting
In-depth source tracking with UTM setup
Search Console & Google Ads integration for joined up reporting
Quarterly consultancy calls
Opportunities reportage based on content type conversion rates
Our Analytics Essentials package is a standard cost of £750. It covers GA4 setup, a training session so you understand what it all means, and up to 3 bespoke reports built into your account. This gives you a clear foundation to understand how your website is performing and how to track without further support.
For businesses that need more, our Analytics Plus and Analytics Strategy packages are priced following a Discovery Call. That’s because the scope can vary hugely depending on the size of your business, the campaigns you want to run and how much you have already set up.
Some businesses may want monthly dashboards, others need in-depth consultancy and opportunities reports. We’ll take the time to understand your goals before providing a clear, tailored quote. If you already have GA4 set up, don’t worry, we’ll audit your current setup and focus on reporting, dashboards, or strategy instead.
Absolutely! Without analytics, you’re guessing instead of making informed decisions. With tools like Google Analytics (GA4) and Looker Studio dashboards, you can see how people find your site, what they do once they’re there, and where improvements could be made to ensure as many customers as possible are engaging with your business.
For small businesses especially, having this clarity means every marketing pound goes further and you’re getting the most out of every visit to your website.
GA4 (Google Analytics 4) is a free tool from Google that shows you how people use your website. It tracks things like how many visitors you get, where they come from, and which pages they look at. From there you can see what parts of your new website are helping you achieve your goals and which could be hindering. Without GA4, you’re basically in the dark about whether your website is doing its job.
We offer full GA4 setup in Solihull, making sure it’s properly configured for your business and giving you the reports you need to see what’s working and what could be improved.
Brilliant – you’re already closer to unlocking crucial information that can make a real difference to your business!
We’ll review your setup to make sure everything is working correctly, then focus on what you need from there, whether that’s bespoke reports, Looker Studio dashboards, or help building a long-term strategy. Our services are flexible, so you only pay for the elements that matter to your business.
Looker Studio (previously called Google Data Studio) is a tool that turns the numbers in Google Analytics into clear, visual dashboards. Instead of digging through complicated charts, you can see your most important stats, like website traffic, enquiries, or sales, all in one place.
The data displayed is live, so your dashboard always shows the latest results without you having to pull reports manually. You can also compare performance month on month or year on year, and easily track progress against your business goals and targets. For busy business owners, it’s a simple, powerful way to stay on top of what’s working.
Absolutely. Analytics is a natural bolt-on to our Website Design services.
If you’re interested in our Analytics Essentials package, we can set up GA4 when we build your website so you start tracking results immediately.
That depends on the package. With Analytics Essentials, we give you the setup, training, and reports so you can track things yourself.
With Analytics Plus or Analytics Strategy, we’ll handle more of the heavy lifting; building dashboards, providing reports, and regular insights directly to your inbox so you only need to spend time on decisions, not the actual data crunching.
Absolutely, many businesses start with our £750 GA4 setup Solihull package and then upgrade once they see the value of deeper reporting.
Our services are built to grow with your needs, whether that means adding dashboards, competitor tracking, or full consultancy. We are also able to be flexible and provide services that don’t require a whole package; for example if you just wanted our support in building a Looker Studio report, we can build a quote just for that.
Your data always stays within your own Google Analytics account, we simply help configure it and build reports.
You retain full ownership and access. Our role is to make the numbers meaningful, not to take control of your data.
We’re proudly based in Solihull and love supporting local businesses across Birmingham and the West Midlands.
However, because website analytics is managed online, we can provide Google Analytics setup and consultancy for businesses anywhere in the UK.
