More and more users are turning to AI assistants to find answers to their questions – ChatGPT had over 800 million weekly users as of the end of 2025! Our free GEO audit highlights how your website is performing in the world of AI and what you need to do to ensure your business capitalises on changing customer search habits.
Generative Engine Optimisation isn’t just a new trend or a buzzword, it’s the future of search visibility. Users are combining the way that they find information on the internet between traditional search engines and new innovations such as ChatGPT or Gemini. If you haven’t put much thought into how you, as a business owner, are going to adjust to these new user behaviours, a GEO audit might be the next step for your organisation.
Our GEO audits combine deep technical insight with content analysis to show you exactly where you stand today and how to improve for tomorrow. Whether you’re just getting started with generative search or looking to stay ahead of competitors in an AI-first world, our SEO and GEO audits are designed to give you clarity, confidence, and a clear action plan. Scalable, practical, and always aligned to your business goals. A Lamplighter GEO audit is your first step to showing up where it counts.
If your customers can’t find you online, you’re missing out on valuable opportunities. Our expert SEO and GEO services are designed to put your business in front of the right people at the right time; whether you’re a local business in Solihull, a Birmingham-based entrepreneur or serving customers all across the West Midlands.
We offer a full spectrum of search and generative engine optimisation solutions, including technical audits, content optimisation, schema markup strategies, and detailed reporting. By understanding how AI assistants find the information for their answers and what they like to see, we craft a GEO strategy that drives measurable results. With us, you’ll get more than just mentions – you’ll get visibility, credibility, and growth.
Generative Engine Optimisation (or GEO) is the next evolution of SEO. Instead of focusing solely on how your site ranks in traditional search engines, GEO makes sure your business is discoverable in AI-driven environments like ChatGPT, Google’s SGE, and other generative tools that pull from a wide pool of online sources.
For instance, a user might ask one of these AI assistants, ‘give me a list of 10 plumbers in my local area’, to which the response will contain business names, service descriptions and a summary of customer reviews.
As these tools increasingly shape how people search, recommend, and make decisions, having a GEO strategy in place ensures your content isn’t waiting to be found but is being recommended by AI.
Our Lamplighter GEO audit is your starting point. It reveals how your website, brand, and content stack up in a world powered by generative AI. If your business isn’t showing up in AI summaries or voice search, or your competitors are consistently being recommended instead of you, a GEO audit can help you turn the tide.
Start by filling in our contact form to arrange a Discovery Call. This is a 30 minute call, where we get to know you, your business, and your goals for the next 12 months.
Using the information you’ve shared, we’ll carry out a free GEO audit of your website.
We’ll take a look and assess what you do well currently and what your biggest opportunities are. We’ll also do some competitor research to see how you compare.
Next, we’ll package up our audit findings into a clear proposal. Inside, you’ll find our recommendations, suggested GEO strategies, and a few package options to suit different budgets.
You’ll also have the chance to book a follow-up call if you’d like to talk things through.
Once you’ve chosen your package, we’ll schedule an official kick-off call.
Here we’ll agree on how often you’d like to catch up and walk you through what we’ll be doing each month to support your growth.
From there, we’ll get to work. You’ll receive regular updates on the work completed, along with easy-to-read reports showing the impact of your GEO campaign.
While we handle the technical side, you can stay focused on running the business you love.
The cost of GEO depends on your business goals, the competitiveness of your industry, and the size of your website; all of which affect how much time and expertise are needed to make a real impact.
At Lamplighter Digital, we keep things flexible and transparent. During our Discovery phase and after your free GEO audit, we’ll give you a range of options to suit different budgets. Packages start from as little as £100 per month and can still make a noticeable difference to how your website ranks.
Depending on your objectives, we can offer Generative Engine Optimisation as part of our premium SEO packages or we offer standalone GEO packages for those focused solely on driving more traffic from ChatGPT, CoPilot, Gemini and other AI models.
If you’d like to know more, simply fill in our contact form to arrange a quick, no-obligation call. From there, we’ll put together a clear proposal outlining the investment, what’s included, and the results you can expect so you always know exactly what you’re paying for.
GEO stands for Generative Engine Optimisation. GEO can be thought of like SEO, but instead focused solely on making your content discoverable in AI-driven platforms like ChatGPT, Google SGE, and voice assistants.
Our GEO audit is for any business that wants to stay ahead of the curve and be prepared for ongoing changes in customer and web user behaviour.
If your customers are using AI tools to find services (and they are), then you need to make sure your brand shows up in the answers they get to their questions.
If you haven’t thought about GEO yet, now is the time as your competitors could be investing already.
There is quite a lot of crossover between SEO and GEO; good practices for one are most likely good practices for the other. However, a GEO audit will look at how successful you are in different places.
It covers semantic structure, brand mentions, and entity recognition, all critical for AI-driven results.
It also looks at how complete your content range is and how completely your website answers the common questions of customers.
Yes, many of the improvements we recommend will also support traditional SEO. In fact, GEO and SEO complement each other, with GEO focusing on emerging search environments.
Most GEO audits are completed within 5–7 working days. If you have a larger site or multiple locations, we’ll let you know if it needs more time.
It depends on your goals, competition and the size of your website as well as how much your website is currently serving up the information AI-models are looking for.
Whatever the case, we make sure to offer flexible options to suit different budgets that start from as little as £100 per month with a detailed breakdown of the work included.
You can certainly handle the basics like writing good, clear content for your website! I think it’s great when clients take GEO seriously and adopt good practices when updating their website themselves.
However, truly effective GEO does involve some technical know-how and some industry tools, which can be quite a heavy time and cost-investment for a small business when you’re also trying to nail the day-to-day elements of your trade.
Our GEO services will save you that time and likely deliver better results, whilst providing you with data-backed outputs from the work put in.
Yes, but it’s not quite as constant. GEO doesn’t require daily or weekly tweaks like some SEO tasks, but it does need regular attention to stay effective.
At the moment, the number of AI platforms that are emerging and updating is staggering. They are always updating and altering their algorithms.
Therefore, your content and digital presence need to keep up. We recommend running a GEO audit every 12 months, or whenever you make major updates to your site.
Yes! We offer GEO-only packages that focus on GEO over a short period of time or we also include GEO in our premium SEO packages which are ongoing.
We know that every customer is at a different stage of their business journey, so we tailor support for all budgets. We can get started with a no-strings call and arrange a GEO audit to understand your goals and go from there!
We’re based in Solihull so naturally we offer GEO services in Solihull but we love working with businesses on their GEO in Birmingham, and the wider West Midlands. That local connection really matters to us – we know the area, we shop local ourselves, and we get what makes this community tick.
That said, because GEO is digital by nature, we also work with businesses all over the UK. Whether you’re down the road or across the country, we can build a strategy that brings your business more visibility online.
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