Your trusted SEO agency in Solihull – helping businesses climb search rankings and attract the right customers. With our bespoke SEO services and packages, we focus on long-term results, so your website doesn’t just get seen but also gets clicks, leads, and growth.
Search engine optimisation is more than just putting the right words in the right places. SEO is about creating a strategy that drives real business growth. Our SEO services combine technical precision with creative content strategies to help your site rank higher, attract quality traffic, and convert visitors into customers. We don’t believe in one-size-fits-all; instead, we tailor every SEO plan to your business goals, your industry, and your audience.
From flexible, entry-level options to fully tailored strategies, our SEO packages are built to fit your goals and budget. Need the essentials to get started? We’ve got you covered. Looking for an all-out approach to dominate your industry or support a major campaign? We can design a bespoke solution to make it happen. Every package is designed to grow with your business, giving you the freedom to scale up or down as your needs change while always keeping long-term results in focus.
If your customers can’t find you online, you’re missing out on valuable opportunities. Our expert SEO services are designed to put your business in front of the right people at the right time; whether you’re a local business in Solihull, a Birmingham-based entrepreneur or serving customers all across the West Midlands.
We offer a full spectrum of search engine optimisation solutions, including technical audits, content optimisation, link-building strategies, and detailed reporting. By understanding how your audience searches and what search engines value, we craft an SEO strategy that drives measurable results. With us, you’ll get more than just rankings – you’ll get visibility, credibility, and growth.
SEO is the process of improving a website’s content and structure in order to be shown more regularly in search results for engines like Google. The process is usually split into 4 pillars, each requiring their own actions and strategies to ensure the right signals are being sent to search engines.
This is everything you do on your website to help it rank. It includes things like writing keyword-rich copy, using headings properly, adding meta descriptions, and making sure your content matches what your audience is searching for.
These are the signals that happen away from your website but still impact your ranking. The big one here is backlinks — when other trusted websites link to yours, it tells Google you’re credible. Social signals and brand mentions also fall into this bucket.
This is all about the behind-the-scenes stuff that makes your site run smoothly. Things like site speed, mobile-friendliness, crawlability, and security (SSL). Get the technical foundations right, and it’s much easier for Google to find and index your pages.
Perfect for small businesses, this focuses on helping you show up in local searches (like “plumber in Solihull”). It involves optimising your Google Business Profile, managing local citations, and making sure your business appears on maps and directories.
You can learn more about the individual components of these SEO pillars in our Ultimate Guide to SEO. This is a complete resource for anyone new to SEO to understand how each impacts on your website’s ranking
More and more users are turning to AI assistants to find the answers to their questions – ChatGPT had over 800 million weekly users as of the end of 2025! Your digital marketing strategy needs to not only focus on SEO to appear in Google search but also understand how your business benefits from appearing in AI results.
Generative Engine Optimisation, sometimes called GEO, is the practice of optimising your website to ensure your business appears in answers to relevant questions asked of Large Language Models (LLMs) like ChatGPT or CoPilot.
For instance, a user might ask one of these assistants ‘give me a list of 10 plumbers in my local area’ to which the response will contain business names, service descriptions and a summary of customer reviews.
These GEO practices are varied but might include improving the structured data, or schema markup, on your website, writing clear, direct FAQs and ensuring the rest of your content is well-written and information-rich.
Depending on your objectives, we can offer Generative Engine Optimisation as part of our premium SEO packages or we offer standalone GEO packages for those focused solely on driving more traffic from ChatGPT, CoPilot, Gemini and other AI models.
Start by filling in our contact form to arrange a Discovery Call. This is a 30 minute call, where we get to know you, your business, and your goals for the next 12 months.
Using the information you’ve shared, we’ll carry out a free SEO audit of your website.
We’ll take a look at your On-Page, Technical, Off-Page and Local SEO and assess what you do well and what your biggest opportunities are.
Next, we’ll package up our audit findings into a clear proposal. Inside, you’ll find our recommendations, suggested SEO strategies, and a few package options to suit different budgets.
You’ll also have the chance to book a follow-up call if you’d like to talk things through.
Once you’ve chosen your package, we’ll schedule an official kick-off call.
Here we’ll agree on how often you’d like to catch up and walk you through what we’ll be doing each month to support your growth.
From there, we’ll get to work. You’ll receive regular updates on the work completed, along with easy-to-read reports showing the impact of your SEO campaign.
While we handle the technical side, you can stay focused on running the business you love.
The cost of SEO depends on your business goals, the competitiveness of your industry, and the size of your website; all of which affect how much time and expertise is needed to make a real impact.
At Lamplighter Digital, we keep things flexible and transparent. During our Discovery phase, we’ll give you a range of options to suit different budgets. Packages start from as little as £100 per month and can still make a noticeable difference to how your website ranks.
If you’d like to know more, simply fill in our contact form to arrange a quick, no-obligation call. From there, we’ll put together a clear proposal outlining the investment, what’s included, and the results you can expect so you always know exactly what you’re paying for.
SEO stands for Search Engine Optimisation. It’s the process of making your website more visible in search engines like Google.
A professional SEO strategy helps your business show up when potential customers search online by improving things like your content, keywords, and technical setup. Think of it as tuning up your website engine so it runs smoother and climbs the rankings.
To explain SEO in more detail, we’ve put together our ultimate “definition of SEO” guide.
Absolutely! SEO is a must if you want to attract more customers online and drive more business through your website. Especially if you are targeting customers in and around your local area.
Whether you’re a local shop or a growing service provider, a professional SEO strategy makes it easier for people to find you instead of your competitors.
Our SEO services in Solihull are designed to help small businesses get found and grow sustainably.
Good SEO isn’t an overnight fix; it’s more like planting a garden than flipping a switch.
You might start seeing early results in 3 to 6 months, but real, long-lasting gains often take longer. Our approach is about building a solid, long-term plan with ongoing reviews and adjustments.
It depends on your goals, competition and the size of your website.
We offer flexible options to suit different budgets that start from as little as £100 per month. Whether you’re looking for a light-touch local strategy or a full-scale SEO campaign, we’ll give you a tailored quote and a detailed breakdown of the work included.
You can certainly handle the basics like writing good content for your website! I think it’s great when clients take SEO seriously and adopt good practices when updating their website themselves.
However, truly effective SEO involves technical know-how, strategic planning, and regular adjustments, which is a time-heavy investment when you’re also trying to nail the day-to-day elements of your business.
Our SEO services will save you that time and likely deliver better results, whilst providing you with data-backed results from the work put in.
Ideally, SEO should be factored into every change, update or new piece of content you add to your website, so in an answer, yes.
Search engines are always changing and updating, but just as importantly…so is your competition! Ongoing SEO keeps your site performing at its best, helping you hold onto your rankings and stay ahead of your competitors.
Leaving your website without new content or updates will, over time, send signals to Google that your business might not be as active as your competitor, and you could start to see your position and traffic start to drop off.
Yes! We offer a range of SEO packages designed around what real businesses need, from local visibility boosts to ongoing content and technical support.
We know that every customer is at a different stage of their business journey, so we tailor support for all budgets. We can get started with a no-strings call to understand your goals and go from there!
We’re based in Solihull so naturally we offer SEO services in Solihull but we love working with businesses on their SEO in Birmingham, and the wider West Midlands. That local connection really matters to us – we know the area, we shop local ourselves, and we get what makes this community tick.
That said, because SEO is digital by nature, we also work with businesses all over the UK. Whether you’re down the road or across the country, we can build a strategy that brings your business more visibility online.
No reputable SEO services should guarantee rankings, and if they do, it’s a red flag! 🚩
What we can promise, however, is a strategy rooted in real experience, guided by search engine best practices, and focused on delivering long-term results that last.
We focus on boosting your visibility where it matters most and making your website work harder for your business.
Local SEO helps your business appear in local searches like “SEO services Solihull” or “cafés near Touchwood.”
It’s ideal for businesses that serve a specific area and want to be more visible to people nearby. From Google Business Profile optimisation to local content and citations, we help you attract more local customers.
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