When you’re running a business, your time is precious. So if you’re setting aside 30 minutes for a free digital marketing consultation with us at Lamplighter Digital, we want you to know exactly what you’re getting.

We call it a Discovery Call and for us it’s the first step in understanding your business, your challenges, and how we can help you grow online.

What Is a Discovery Call?

A Discovery Call is a no-pressure, no-obligation consultation designed to uncover where your business currently stands in its digital marketing efforts and where you want it to go. It usually lasts around 30 minutes, and it’s completely free.

We use the call to understand more about you and your business, the journey you’ve come on so far and what you want to achieve in the future. It helps us picture how we think we can help, what we would suggest doing next and what budgets you might need to achieve it.

Also, we’re a small local business just like you, so this is also a great opportunity for us to network with businesses in the Midlands and if not support as a business partner, then maybe we can support as a customer!

What We’ll Cover on the Call

Here’s what typically happens during a Lamplighter Discovery Call:

Introductions: Who you are, who we are, and what you do. We want to hear all about your business, the journey you’ve come on so far and what inspired you!
Your Current Setup: How you’re currently marketing your business (if at all). What have you tried and what went well.
Pain Points: What’s not working, what you’re struggling with, or what’s holding you back.
Your Goals: Where you want to be in 3, 6, or 12 months – it’s always great to hear longer term goals and ambitions because we can start chipping away at those from day one!
How we think we can help: we’ll give you some initial ideas and thoughts and then we’ll go away and come back with a written proposal for you.

We might also review your website or social presence in real-time if it helps the conversation so keep some links to hand if you haven’t shared them already

What Should I Prepare in Advance of the Call?

You know your business better than anyone so you don’t need to spend ages prepping for the call! That said, to help us both get the most out of your free digital marketing consultation, it helps to have had a think about a few things in advance:

An idea of your goals: Even if they’re rough, knowing what success looks like for you (getting more sales, better visibility and contact form submissions, improved website performance) is always useful.
A broad budget: We pride ourselves on being super flexible around budgets, particularly when working with brand new small businesses. Don’t keep it as a taboo subject, share how much you were hoping to spend and we can tell you what the art of the possible is!
Current efforts: Bring details of what you’re already doing online or what you’ve done up to today e.g. social media channels, paid ads, SEO, or email marketing. We’re sure to be impressed by it all, so share it loud and proud!
Questions or concerns: Jot down anything you’re unsure about or are just curious about. Whether it’s budget, strategy, or the process, we want to hear them and even if we don’t start a project together straight away, we’re happy to fill in any blanks you’ve found along the way!

What Happens After the Call?

After the Discovery Call, the next steps will depend on the services that we’ve discussed and what you have setup already. For example, uif you’re interested in SEO for an established website, we might carry out a free SEO audit. Or, if you need a new website, we’ll research some ideas or inspirations that we think could work for your business.

We’ll then compile a tailored proposal with a few different quote options depending on your needs and budget and send this over to you within a few short days. You can then consider whether, you would like to move forward or not and we go from there!

Ready to Book Your Discovery Call?

Our free digital marketing consultation is ideal for:

Small business owners who feel stuck or overwhelmed about creating a new brand
Startups looking to build a strong online presence
Established businesses wanting to refresh their digital strategy or build a website data strategy
Local businesses in Solihull, Birmingham, and across the West Midlands or even further afield!

If you’ve landed here from one of our contact forms or service pages, this is your sign to go ahead and book your free digital marketing consultation that call and introduce yourself to another small, local business! We’re super friendly and love learning about new enterprises in the area so we really would love to hear from you.